We believe that sport not only brings people together – it shapes them. From a very young age. 

Cricket is the game we grew up on. And it’s the game that grows us a person too. 
That’s why Woolworth’s Cricket Blast exists. For kids’ healthy development – in body and mind.
We believe connection to each other takes place in motion, in grassy patches and fresh air.
We believe in creating lasting memories; that stretch further than the boundary line.

Memories that return to us throughout our lives; reminding us of simple joy.
We believe in the team huddles, shoulder-to-shoulder. In the friendships forged through the ‘good catches’ and the good times.

The high fives and the sunshine.

See, it’s not just the game.
It’s celebrating the freedom that comes with trying new things and not being afraid of the outcome. 
It’s finding a community that accepts you for who you are. It’s being given a fair go, an open opportunity, a place to belong.
And sure, it’s about the kids, but it’s the whole experience – parents, coaches and the community coming together, showing support and getting involved. 
We believe in bringing the joy of backyard cricket into every Cricket Blast session. Those smile-inducing, memory-making, fun-to-be-had moments.
So, come on. You’re up. Have a go!